ATF (Above the Fold)

Live Above the Fold-Die below the Fold is the only fundamental

The term above the fold used for the top part if a web page, visible when it was loaded firstly. If you converse the page then it is called below the fold when scrolled down. We your go through the content it must be grabbling and must be above the fold to make the page attractive. In controversy, it is invisible unless your content is strong and your readers to scroll down the fold.

Do you know where the fold falls in your page?

Fold page is dependent on the screen resolution of the viewer’s monitor while using it. Therefore, the screen resolution is set in such a way that more information will fit on the monitor with the higher resolution that is 800X600 (higher up) and 1024X786 to fit the monitor.

When we go through the current statistics then we will know that about 22 percent of the people use lower 800X600 resolutions. Nearly 50 percent people used 1024X768 resolutions and rest uses more that 1024X768 resolution. Half of your viewers using 1024X768 resolution as a target resolution for the web pages. With higher resolution, the fold will move down the page for the other viewer.

If you want to put the real emphasis of the content in the first paragraph then you have to put the resolution as per reader point of view is 800X600. There are various studies are going on this phenomenon to prove the power position whether is above the fold or below the fold. As per word tracker data it is estimated that keywords makes the difference in many way as per an example let us consider a person is finding jobs after retirement. You get surprised by results that “retirement jobs” makes 82 searches meanwhile “jobs for retirees” with 32 searches per day.

As per search data analysis the site received exactly the same number of visitors form each of the keywords. Statistics remains the same and the keyword with less search gets more search and should match the same ratio of data analyzed by Wordtraker. Therefore, what the reason those keywords get more hits and lower hits. It totally depends upon the search engine page ranking (SERP). The keyword jobs for retirees” is above the fold in search engine and the keyword “retirement jobs” will get below the fold.

Thus we come to conclusion that lower the fold lower will be its search volume and higher volume is definitely higher the fold in he search engines.
Thus, the keyword with the lower search volume gets clicked a higher percentage of the time since it is above the fold.