Power of Search

Consumer Purchasing

"Information obtained on the web and personal online experience is modifying brand opinions and purchasing behavior, regardless of whether the final purchase is made online or offline."

"Window shopping takes place online. People can compare products, prices and reputations. They can read what companies say about products in far greater detail, but also how that tallies with the opinions of others, and, most importantly of all, discover what previous buyers have to say. Newsgroups and web sites constantly review products and services." - Source: The Economist: March 31st, 2005

Consumer Research

Consumers use web research when making purchasing decisions. Search Toppers can get a company's information top listed. Top listed web sites are the most viewed sites on the web. When consumers do online research they will be influenced by what a Search Toppers client has to say prior to seeing what our clients' competitors want them to read.

Facts

• 128 Million Americans

  128 million Americans go online. 107.5 million Americans use search engines to find information. (Source: 9th Annual Middleberg/Ross Survey)

• Online Purchasing

  77% of Internet users have personally bought a product or service over the Internet. (Source: AOL and the Henley Centre)

• Internet Users

  88% of Internet users use search engines to find information, products and services. (Source: Search is Brand, Market Senital/Weboptimiser)

• Online Purchases

  55% of online purchases are made on a site found through search engine listings. (Source: Nielson/Netratings)

• Switching Brands

  42% of online consumers have changed their mind about a brand they were going to buy and switched to a different brand. (Source: AOL and the Henley Centre)